The Enemy of Every Home Sale: Why High 'Days on Market' Kills Your Listing

It’s your Monday morning coffee talk with Salma Manzur, and today's topic is crucial for anyone thinking about selling their home: Days on Market (DOM).

Simply put, a high number of days on market can effectively kill a listing. When a home sits too long on the Multiple Listing Service (MLS), buyers often assume something is wrong, leading to lower offers and a slower sale.

The Power of Selling Off-Market

Here is the secret many sellers don't know: Nobody ever said you absolutely have to put your listing on the MLS right away.

When you work with a top-tier real estate professional, they can still market your listing off-market.

A professional agent has—or should have—a huge network of other agents they can strategically tap into. This allows them to effectively sell your home before it ever racks up a single Day on Market.

Pro Strategies to Bring in Buyers

To successfully sell a house quickly, especially in a fluctuating market, you need a proactive approach. I've used tactics like:

• Exclusive Agent Open Houses: Holding an open house specifically for the top agents in your home's area. This brings qualified buyers to the table almost immediately.
• Targeted Network Promotion: Your agent should be actively talking about and promoting your house to their network, regardless of its status on the MLS.

In the current market—where we see some homes sell instantly for no obvious reason and others sit for no obvious reason—getting your house ready to go and having a strategic plan is everything.

If you only knew the amount of transactions that are done successfully this way, you would be blown away. For your Monday morning coffee, let's go sell some stuff any way we can!